Razer DeathAdder V2 Pro

Together with Razer, we embarked on a journey to craft a captivating trailer to reveal the awe-inspiring Razer DeathAdder V2 Pro. With its iconic ergonomic design now equipped with Razer™ Hyperspeed Wireless Technology the Deathadder V2 ushered in an era of dominance through comfort, control and freedom of movement.

Behind-The-Scenes

We encouraged a collaborative approach throughout the many stages of production, encouraging our artists to elevate the work in a way that is meaningful to them. For our artists to contribute their own perspective and excitement to this project made it more than just a means to an end. The result? A trailblazing spectacle fuelled by our team’s collective vision.We encouraged a collaborative approach throughout the many stages of production, encouraging our artists to elevate the work in a way that is meaningful to them. For our artists to contribute their own perspective and excitement to this project made it more than just a means to an end. The result? A trailblazing spectacle fuelled by our team’s collective vision.

To make a meaningful impact with our commercial, it was essential to have a solid grasp of the product’s positioning. In the case of the DeathAdder V2 Pro, our focus was on highlighting the mouse’s iconic ergonomic shape that has remained unchanged over the years despite its technology being completely overhauled.

Every detail of the environment was carefully planned and crafted to meet timeline expectations whilst maintaining a high quality look; transporting audiences from an ancient alien cave to a futuristic high-tech realm.This truly allows the timeless design of the DeathAdder V2 Pro to shine.

Throughout production, the numerous VFX tests that we generated played a pivotal role in our creative decision-making process. We took the best bits from each shot and used them to elevate the overall impact and quality of our effects. It was a relentless cycle of testing, creating, and refining as we capitalised on the strengths of each VFX test shot to organically develop the eventual desired effect.

In this project, we dedicated ourselves to creating a rich tapestry of shots, giving each one the care and attention it deserved. Despite the distinct nature of each shot, our editor, animator and sound design team worked closely with the director to weave everything together, ensuring a harmonious flow from start to finish.

With a tight timeline and limited resources,we really pushed the boundary with this one, achieving more than we ever imagined possible. Looking back, we can’t help but feel a surge of pride in what we’ve accomplished.

Retrospectively looking at all the work done for this project, I’m deeply humbled to have had the opportunity to work with the talented hands and willing hearts who have pushed themselves hard to deliver this exciting commercial amidst the pandemic. Working remotely required extra effort to keep the communication flowing and giving directions was particularly challenging with the technological hurdle of online video streaming.

Seeing the team staying true to the direction and pivoting together to achieve the vision together regardless of the issues at hand, is something worth remembering. If there’s anything I can take away and share with the world from what I’ve learnt from directing this project; it is that the people you are working with are much more resilient than you think – so trust each other and pull through together.