L’Oréal Parisien Beauty Lab

As a call-back to the heritage, we added subtle touches of Parisien elements in the labs, but not so much that they overshadow the main products. At the back of the Makeup Lab, we displayed a banner of the Eiffel Tower using a screen, while making sure the main product (Infallible Matte Cover) takes visual center stage.

Spicing things up

The team at L’Oréal had initial ideas for their online retail platform ad banners. Our goal was to make this video more impactful. So, we offered creative advice and solutions and devised a visual narrative to create more visual flow. As we progressed through the training process, we took advantage of dynamic camera movements to seamlessly transition between labs.

This film showcases a lineup of beauty products. Our approach to capturing the essence of the brand has been driven by the desire to break industry norms and incorporate the brand’s inherent qualities. We have achieved this by utilizing dynamic camera movements and captivating visuals to enliven and elevate the overall visual experience.

As a collaborative agency, we hold ourselves accountable for producing exceptional work alongside our clients. We genuinely care about the work we do and want to ensure that we produce top-notch results.

In this particular project, we conveyed our reservations regarding the initial concept’s potential to stand out amidst the crowd. We worked together to explore different possibilities for visual dynamics and storytelling. It was a collaborative effort that ultimately led to a finished product that everyone was happy with.