Hi, I’m Ronald, a CGI director and educator based in Singapore. I run a CGI creative studio that intentionally avoids the mainstream entertainment scene. Why? Because the realities of that world are tough. But despite these challenges, I see great potential in the younger local talent. If you have stories to tell, don’t let these harsh realities stop you. However, if reading this article discourages you, perhaps it’s time to reevaluate your passion. Let’s dive into what it really takes to create original IP—and why it may not be the path for everyone. Presenting to you the true cost of creating IP.
Your Original Character Won’t Be the Next Big Thing
Creating IP: A Risky Venture
First off, creating intellectual property (IP) is no easy feat. It’s a risky venture that often feels like throwing money into a fire. Many creators—both individuals and studios—experience the sting of limited funding for their passion projects. This isn’t just a matter of effort; it’s a gamble. This holds true for both individuals and bigger studios. Why do you think we see so many remakes and sequels?
They minimize risk.
Building a Fanbase: The Long Game
For individual creators, the road is even steeper. Building something that captures attention takes immense passion and relentless marketing. I’ve seen creators pour their souls into projects, like online comics, amassing hundreds of thousands of followers on Instagram. But here’s the catch: even that level of popularity doesn’t guarantee financial success.
I’ve personally congratulated some of these creators, thinking they had ‘made it.’ Yet, they struggle to monetize their following sustainably. They experiment with merchandise like plushies or dive into NFTs, but the uptake is minimal. They rely on brand deals, which come with their own risks—alienating their audience if the brands don’t align with their content. So, the point is, building a fanbase is a long game with no shortcuts, and even if you win followers, you might not win financial freedom.
The Creative Economy: Persistence and Passion
Realities of creating original characters and intellectual properties (IPs) in Singapore.
The creative economy is brutal and not designed for those who lack persistence or passion. It’s easy to look at success stories like “Attack on Titan,” “Dragon Ball Z,” or “Pokémon” and think they just got lucky. But behind every big franchise is a mix of dedication, understanding of the audience, and yes, some luck. The creators didn’t just rely on cool designs; they told stories that people loved. That’s the X factor—an unpredictable element you can’t manufacture.
More Than Cool Designs: The Power of Storytelling
Creating original IP isn’t just about flashy designs or unique aesthetics. It’s about crafting a narrative that connects emotionally with your audience. The truth is, you can’t guarantee IP success. Those who claim they have a formula are misleading you. It’s about an infectious vision, passion, perseverance, and a whole lot of luck.
Do It for Passion, Not Money
So, do it on the side. Don’t quit your day job just yet. Let your passion drive you, not the pursuit of money. If your story needs to be told, tell it. If this article scares you off, then maybe it’s for the best. For those undeterred, keep pushing. Build your fanbase. Understand your audience. And most importantly, stay true to your vision. The road is long, and the rewards are uncertain, but for those who persevere, the journey itself can be the most rewarding part.
Keep pushing, stay passionate, and embrace the challenge.
