We worked on an installment of one of Bosch’s most successful advertising campaign to date – #LikeABosch. Featuring their range of smart dishwashers, washers and dryers, #LikeABosch aimed to introduce their line of products to the regional market. We used Visual Effects to accentuate the ease of doing housework. From creating spinning bowls, flying plates and spinning taps to Korean heart cat paws, we handled the VFX like we should our dishes – Like a Bosch.
Behind-The-Scenes
VFX Goes Beyond Post
For this project, we were challenged to do an Elvis-inspired pompadour. We ran the necessary tests to understand what exactly would be needed on set. In doing so,we discovered that the effect would work best when the pompadour is viewed slightly from the side with a lifting head movement. With these tests, we were better able to advise the client on what was possible and needed for every stage of production that comes after. This approach helps us to work and communicate more effectively with the parties involved.
Pompadour time!
VFX is Planning Ahead
Some Visual Effects can be a visual spectacle, yet, be completely at odds with the campaign’s visual concept. We helped to reduce these risks in #LikeABosch with our early tests for the cat’s hair, fur and paws, as well as the simulation for the clothes and air-bender effect.These tests provided accurate visual representation of the final product, which led to a healthy discussion with the client on whether the effect was ultimately suitable for the the campaign.
Expect the Unexpected
No matter how much research and development we conduct in preproduction, we still encountered unexpected situations when it came to filming. Although it was not an ideal situation, we nevertheless took it in stride and tried to be as adaptable as possible to solve the problems encountered. Problem solving by exploring different VFX ideas on the go was incredibly risky, but we were able to explain the risks to all parties involved, and amicably arrive at a solution together.
Such decision-making moments can be extremely critical, and it’s essential to stand our ground for the benefit of everyone involved in the production. Saying ‘yes’ to every request on set puts us at risk of not being able to deliver on our promises. Our firm stance ensures that the project stays on track.
Korean Heart Paws!
We’ve had a blast working on this as we were able to use this opportunity to push our Creature FX capabilities. When it came to the cat paws, we spent a significant amount of time on research and development, analyzing fur patterns on cat paws of various ages to achieve the most convincing groom for our star cat – Luna.
We also analyzed the footage from the film shoot to shortlist for the best takes of the cat’s performance. For this scene, we chose one where the cat had a shift in weight so that we could create a believable movement of the cat lifting its paws into Korean Hearts. This took a little back-and-forth discussion but it was worth it because the clients were understanding and respectful of our professional advice.
Creature FX is always a tough procedure but we enjoyed the process of figuring out how to make everything fit together seamlessly!
Credit
VFX Director: Ronald Fong, Nicholas Chia
Animators: Gina See, Qianling Loy, Roy Neo