Introducing L’Oréal Paris’s new Glycolic-Bright Serum – powered by the newly patented, Melasyl!
We highlighted the pack and Melasyl in a beautiful, scientific way aligned with L’Oréal Paris’s branding. We stuck to the domino theme to represent the fading of dark spots. Utilizing the qualities of 3D anamorphic billboards, we emphasize L’Oréal’s breakthrough in beauty research by having the serum ‘smash’ through the screen – releasing a powerful, glowing ball of Melasyl that ‘floats’ above the streets of Jakarta!
Dynamic yet ethereal, we glorify the power of the serum and Melasyl and bring it to life with this 3D anamorphic billboard!
