Masonry Blog

100% squeezed, organic CGI creative studio juice.

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Filter

Photograph of Masonry Studios Work Area
Top 10 CGI Animation Studios in Singapore (2026)Business

Top 10 CGI Animation Studios in Singapore (2026)

Here are the top 10 CGI animation/motion design studios in Singapore for 2025; we seek to provide marketers, creative agencies, and business owners with insights into the best studios actively working on advertising campaigns.
Masonry StudiosMasonry StudiosFebruary 10, 2026
7 Types of Brands that Benefit Most from CGI VideosBusinessCase Study

7 Types of Brands that Benefit Most from CGI Videos

CGI videos aren’t just for sci-fi movies anymore. Today, they’re one of the most powerful tools in a brand’s storytelling arsenal. Especially when live action just can’t capture the idea, precision, or style you need.…
Masonry StudiosMasonry StudiosFebruary 2, 2026
Garnier Green Academy: CGI Launch Trailer Case StudyCase Study

Garnier Green Academy: CGI Launch Trailer Case Study

Science, Nature and Beauty Garnier's serums were given an updated label design marking the start of Garnier's shift in aesthetics. From over-represented nature to a clean design with square brackets - Garnier now reconciles science…
Masonry StudiosMasonry StudiosAugust 5, 2025
Razer Huntsman V2: CGI Launch Trailer Case StudyCase Study

Razer Huntsman V2: CGI Launch Trailer Case Study

No Frills. All Performance. The Razer Huntsman V2 is a keyboard with near-zero input latency. With two switch options for different keystroke tactility, it is the ultimate gaming keyboard that can be customized to suit…
Masonry StudiosMasonry StudiosJuly 28, 2025
Photograph of Masonry Studios Work Area
Top 10 CGI Animation Studios in Singapore (2025)Business

Top 10 CGI Animation Studios in Singapore (2025)

Here are the top 10 CGI animation/motion design studios in Singapore for 2025; we seek to provide marketers, creative agencies, and business owners with insights into the best studios actively working on advertising campaigns.
Masonry StudiosMasonry StudiosJuly 1, 2025
MotionMaker—AI Animation Is HereProduction

MotionMaker—AI Animation Is Here

Everyone’s saying AI is here to take our jobs. After seeing Autodesk’s MotionMaker in action (AI Animation), I’m convinced—it’s really just here to save us time. I recently sat in on Autodesk’s webinar introducing Motion…
Ronald FongRonald FongJune 30, 2025
Razer Barracuda X Headphones in 4 Gaming Worlds to represent its connectivity to 4 platforms
Razer Barracuda X: CGI Launch Trailer Case StudyCase Study

Razer Barracuda X: CGI Launch Trailer Case Study

Hybrid Audio Freedom The Razer Barracuda X, a lightweight 4-in-1 wireless gaming headset designed to deliver high-end audio performance across 4 platforms; the Nintendo Switch, the Playstation, PC and Android devices. To showcase this new…
Masonry StudiosMasonry StudiosJune 30, 2025
How much it costs to build a render farm; And is it worth it?Business

How much it costs to build a render farm; And is it worth it?

We built our render farm for creative freedom and cost savings. But how much does it save, and is it worth the hassle?
Nicholas ChiaNicholas ChiaJune 17, 2025
The Essential Guide to Asset Assessment in 3D Projects: For Producers and ClientsProducingProduction

The Essential Guide to Asset Assessment in 3D Projects: For Producers and Clients

Ever felt a creative project start to veer off track, with unexpected delays or ballooning costs tied to "technical issues"? One possibility is related to the quality of the initial assets. In the demanding world…
Zulkifli Md ZaidZulkifli Md ZaidJune 6, 2025
Cloud vs Local Render farm; Why we still run a local Render Farm (and also the Cloud)Business

Cloud vs Local Render farm; Why we still run a local Render Farm (and also the Cloud)

Rendering shouldn’t feel like spending. Our hybrid approach gives our artists room to explore freely—local for everyday power, cloud for deadline chaos.
Nicholas ChiaNicholas ChiaJune 4, 2025
Effective Feedback Loop for Animation ProjectsBusinessProducing

Effective Feedback Loop for Animation Projects

Let's be honest—feedback loops in 3D production can either build brilliance or breed frustration. As a marketing manager or creative agency professional, you've likely encountered endless revision cycles that stall projects and test patience. But…
Zulkifli Md ZaidZulkifli Md ZaidJune 4, 2025
Close-up of Zekken's hand gripping the Razer Viper V3 Pro mouse from below, showcasing the underside design and focus-ready ergonomics in a dim, cinematic environment.
Razer Viper V3 Pro — Case StudyCase StudyProduction

Razer Viper V3 Pro — Case Study

Viper V3 Pro Launch Trailer BTS For the Pro: Lighter, Faster, Better Speed and precision — that’s what defines the Razer Viper V3 Pro. We were brought in to craft a launch film that does…
Masonry StudiosMasonry StudiosJune 3, 2025
Close-up view of L'Oréal Paris Elseve Extraordinary Oil Serum and Shampoo in a clean, laboratory-inspired setting, highlighting their golden hues and luxurious skincare positioning.
L’Oréal Parisien Beauty LabCase Study

L’Oréal Parisien Beauty Lab

Where science powers beauty, and beauty empowers all of us.  We worked together with L'Oréal to create a thematic video to showcase their skin products (Glycolic-Bright Acid Serum, Revitalift Hyaluronic Acid, Elseve Extraordinary Oil & Infallible…
Masonry StudiosMasonry StudiosMay 30, 2025
Colorful Red Roots Blue Tips Crimson Red Hair Shades CGI Realistic
Realistic CGI Hair for AdvertisingCase Study

Realistic CGI Hair for Advertising

Realistic CGI Hair for Modern Hair Care Advertising Campaigns — Reimagining Hair Visuals In the world of beauty marketing, hair isn’t just hair — it’s the hero of the story.But finding the right talent, achieving…
Ronald FongRonald FongMay 9, 2025
Like A BoschCase Study

Like A Bosch

We worked on an installment of one of Bosch’s most successful advertising campaign to date – #LikeABosch. Featuring their range of smart dishwashers, washers and dryers, #LikeABosch aimed to introduce their line of products to…
Masonry StudiosMasonry StudiosApril 28, 2025
A True StoreyCase Study

A True Storey

A Creative Manifesto A satirical film that celebrates the process of creative work through characters that represent distinctive parts of a typical animation production. Although our perspectives are largely based on our own experience, we…
Masonry StudiosMasonry StudiosMarch 31, 2025
Razer Blackshark V2 ProCase Study

Razer Blackshark V2 Pro

For The Pro We worked with Razer to introduce the Razer Blackshark V2 Pro - a next-level gaming headset developed in collaboration with top Esports players. Featuring Razer’s HyperClear Super Wideband Mic and pro-tuned FPS…
Masonry StudiosMasonry StudiosFebruary 28, 2025
Masonry Studios CGI Artist Characters Producer
Advertising isn’t dying—it’s evolvingBusiness

Advertising isn’t dying—it’s evolving

And What That Means for Your Business Running a CGI business like Masonry Studios, I often face the same challenges as other business owners—how to market effectively in a world that’s increasingly allergic to traditional…
Ronald FongRonald FongFebruary 16, 2025
Masonry Studios Razer Orochi V2 Development Image Remaster
Razer Orochi V2Case Study

Razer Orochi V2

Razer approached us with the task of introducing their compact, ultra-lightweight gaming mouse – the Razer Orochi V2. Inspired by its namesake, we conceptualized, designed, directed and animated a product launch video with the Japanese…
Masonry StudiosMasonry StudiosJanuary 27, 2025
Razer DeathAdder V2 ProCase Study

Razer DeathAdder V2 Pro

Ergonomics Unleashed Together with Razer, we embarked on a journey to craft a captivating trailer to reveal the awe-inspiring Razer DeathAdder V2 Pro. With its iconic ergonomic design now equipped with Razer™ Hyperspeed Wireless Technology…
Masonry StudiosMasonry StudiosDecember 30, 2024
Animation Skills Gap: What Schools Aren’t TeachingCareer

Animation Skills Gap: What Schools Aren’t Teaching

Hiring has been tough for us at Masonry Studios. Let's attempt to address this gap in animation skills. We’re a high-end CGI studio that does photorealistic visuals. But it’s not just about making things look…
Ronald FongRonald FongDecember 9, 2024
Razer Deathstalker V2 ProCase Study

Razer Deathstalker V2 Pro

Low-profile Ergonomics. High-performance Wireless. We collaborated with Razer to produce a product launch trailer that unveils the latest Razer Deathstalker V2 Pro. This cutting-edge keyboard debuts Razer's innovative Low-profile Optical Switches that delivers tactile lightning fast-actuation in…
Masonry StudiosMasonry StudiosNovember 29, 2024
Realistic Hair Shading in RedshiftProduction

Realistic Hair Shading in Redshift

I remember when I first dove into hair shading in Redshift. I was staring at two render options, unsure whether to use “Render as Hair” or generate geometry using the Redshift OBJ Strands tab. To…
Ronald FongRonald FongOctober 28, 2024
Hegen PCTO™Case Study

Hegen PCTO™

All-Rounder Cup We collaborated with Hegen on a video to introduce their innovative baby sippy cup, which focuses on the advantages of its unique hybrid design, the 'sqround' - a combination of Square and Round…
Masonry StudiosMasonry StudiosOctober 28, 2024
A CGI Render of Realistic Hair using Redshift and Houdini
How to Render HairProduction

How to Render Hair

At Masonry Studios, early in our journey with CGI, I once believed that to achieve realistic hair, we’d need to generate full 3D tubes for every single strand. It made sense at the time—how else…
Ronald FongRonald FongOctober 21, 2024
Learning to Say 'No' is like a chess game, anticipating each other's moves.
How to Say ‘No’ without Saying ‘No’: A Creative Producer’s GuideBusinessProducing

How to Say ‘No’ without Saying ‘No’: A Creative Producer’s Guide

KEY TAKEAWAYS Transparency, empathy, and communication are important when saying 'No' to requests. Establishing a clear scope of work at the start is important. It is essential to cultivate a partnership approach with your client.…
Zulkifli Md ZaidZulkifli Md ZaidOctober 17, 2024
image of a handshake between two professionals, with one representing the creative industry featuring elements of 3D CG
Talk Less, Sell More: Sales of Creative ServicesBusiness

Talk Less, Sell More: Sales of Creative Services

How It Can Cost You the Sale In Singapore’s CGI creative services industry, clients often approach us with a basic idea of what they need but may not fully grasp the value or specifics of…
Ronald FongRonald FongOctober 14, 2024
Singapore cityscape with social media icons amidst buildings to suggest The Portfolio Syndrome
The Portfolio SyndromeBusiness

The Portfolio Syndrome

The "Portfolio Syndrome" occurs when creatives use social platforms primarily to showcase their best work in a highly curated, polished format, mimicking a traditional portfolio. The intention is often to impress potential clients or employers,…
Ronald FongRonald FongOctober 7, 2024
Can AI Replace Designers?BusinessCareer

Can AI Replace Designers?

Reflections from a Business Perspective As part of Singapore Design Week, I recently participated in a panel discussion titled "Navigating AI Enabled Futures in Design" (event link). Coming from a background in the creative services…
Ronald FongRonald FongOctober 1, 2024
Why Saying ‘No’ Can Be Good in Creative ProductionBusinessProducing

Why Saying ‘No’ Can Be Good in Creative Production

KEY TAKEAWAYS Saying ‘yes’ to every request can lead to undesirable results. Saying ‘no’ protects the project’s scope, preserves creative integrity, and builds trust through honest guidance. Offering alternatives and explaining decisions with expertise ensures…
Zulkifli Md ZaidZulkifli Md ZaidOctober 1, 2024
Verte VogueCase Study

Verte Vogue

Premium Sustainable Leather Verte Vogue is a fictional luxury fashion brand that pioneers sustainable leather-making. Its mission is to revolutionize the fashion industry by offering eco-friendly leather alternatives without compromising on quality or style. This…
Masonry StudiosMasonry StudiosSeptember 30, 2024
A clean, minimalist cinematic image of a person holding their head in distress. The background is foggy and blurred, with subtle swirling shapes and faint abstract elements around the person symbolizing creative stress. The atmosphere is softer, with a smooth gradient transition from dark to light, representing a move from stress to calm. The overall look is simpler, with less clutter, focusing on the emotional impact and clarity of the scene. This is to symoblize the mental wellbeing for creatives
Mental Well-being for Singapore’s CreativesCareer

Mental Well-being for Singapore’s Creatives

The Stress of Underpricing Why It’s Hurting Your Well-being. As creatives, we’re often caught in a cycle of underpricing our work. Whether it’s due to competition or undervaluing our skills, the outcome is the same—financial…
Ronald FongRonald FongSeptember 30, 2024
Car Commercial References, Sep’24: “Legacy and Drive”Creative

Car Commercial References, Sep’24: “Legacy and Drive”

A curated selection and personal notes on some car commercials that I think successfully emphasize legacy and drive.
Nicholas ChiaNicholas ChiaSeptember 25, 2024
Relational vs Transactional Relationships in Creative ProjectsBusinessCreativeProducing

Relational vs Transactional Relationships in Creative Projects

KEY TAKEAWAYS Successful creative projects thrive when there’s a balance between relational trust and transactional clarity. This combination ensures both creativity and efficiency. Building trust and collaboration with clients and freelancers fosters long-term partnerships, leading…
Zulkifli Md ZaidZulkifli Md ZaidSeptember 24, 2024
Drought to represent minimal resources
Create Animation with Minimal ResourcesCareer

Create Animation with Minimal Resources

Overcoming resource constraints can transform budding animators into innovative, resilient professionals who thrive on resourcefulness and creativity.
Ronald FongRonald FongSeptember 23, 2024
The Gap Between Creative Expectations and Budget ConstraintsBusinessCreativeProducing

The Gap Between Creative Expectations and Budget Constraints

KEY TAKEAWAYS As clients demand more complex and high-quality creative outputs at faster speeds, the allocated budgets remain stagnant or even shrink, especially in competitive markets like Singapore and Southeast Asia. Economic factors such as…
Zulkifli Md ZaidZulkifli Md ZaidSeptember 16, 2024
Landscape of Singapore with vibrant creative skyscrappers in the center to symoblize Singapore's emerging creative industry from the old pragmatic days of industrialization
Valuing Creativity: The Changing Landscape for Singaporean CreativesBusinessCareer

Valuing Creativity: The Changing Landscape for Singaporean Creatives

The Challenge of Recognition As precise and efficient as HDB flat price valuations are, Singapore struggles to value creativity. Singapore has long been recognized for its relentless focus on productivity, efficiency, and engineering—a legacy of…
Ronald FongRonald FongSeptember 16, 2024
VFX Globe at the horizon of Singapore landscape to suggest the world of animation at the horizons of Singapore and beyond and Singapore's posture to compete globally
Competing Globally from Singapore: SG’s Creative IndustryBusiness

Competing Globally from Singapore: SG’s Creative Industry

In today’s global creative landscape, Singapore’s creative professionals face stiff competition. Our high salaries and cost of living put us at a disadvantage when competing globally purely on price against our neighbours in Southeast Asia.…
Ronald FongRonald FongSeptember 9, 2024
Burning pile of cash with a lightbulb in the center represent the cost of Creating IPs
No Money, No Problem: The True Cost of Creating IPCareer

No Money, No Problem: The True Cost of Creating IP

Uncover the realities of creating original characters and true cost of IP creation in Singapore. Understand the challenges for pursuing personal projects.
Ronald FongRonald FongSeptember 2, 2024
DBS LiveBetterCase Study

DBS LiveBetter

Making the world greener, with just a tap. We had the opportunity to use our VFX magic to promote DBS's newly launched sustainability initiative, LiveBetter, by incorporating visual effects to enhance the shots for their promo video, "What's Worrying…
Masonry StudiosMasonry StudiosAugust 30, 2024
Balancing Creativity and DeadlinesCreativeProducing

Balancing Creativity and Deadlines

KEY TAKEAWAYS Effective 3D animation projects require finding the right balance between innovative design and meeting deadlines. Consistent communication between producers, creatives, and clients is key to managing expectations and staying on track. Always prepare…
Zulkifli Md ZaidZulkifli Md ZaidAugust 27, 2024
High Quality CGI Sample of Knitting Close Up for Apparel Brands Reference
Elevate Your Marketing with Singapore’s Top CGI Animation StudiosBusiness

Elevate Your Marketing with Singapore’s Top CGI Animation Studios

Explore how Singapore's CGI studios can enhance your marketing efforts with their innovative and high-quality animation work.
Ronald FongRonald FongAugust 19, 2024
Artist painting on digital pen display as a representation of commercial art, face to face with traditional Greek sculpture as a representation of pure art.
Art vs. Commerce: Finding Your Creative Balance in SingaporeCareer

Art vs. Commerce: Finding Your Creative Balance in Singapore

Balancing creativity in Singapore involves managing the practical demands of design while staying true to your artistic self-expression in a place that often values commercial viability.
Ronald FongRonald FongAugust 12, 2024
Quality CGI suggested by a professional camera and gimbal
How Visuals Influence Consumer BehaviorBusiness

How Visuals Influence Consumer Behavior

High-quality CGI visuals are essential for maintaining a positive brand image and driving sales, as poor visuals lead to negative associations.
Ronald FongRonald FongAugust 5, 2024
Illustrative dark city with a pensive silhouette of a mannequin to represent the dark days of industry giant ILM shutting down facility in Singapore, but on the right side, a bright city to represent and nonetheless bright future ahead.
ILM Singapore Shuts Down. Now what?BusinessCareer

ILM Singapore Shuts Down. Now what?

Sharing my thoughts on the closure of ILM Singapore, its impact on the local animation industry, and exploring new opportunities for aspiring VFX artists.
Ronald FongRonald FongJuly 29, 2024
An illustration of Singapore future cityscape with the words "How to Make a Living as a Creative in Singapore"
How to Make a Living as a Creative in SingaporeCareer

How to Make a Living as a Creative in Singapore

Hey, Ronald here. I've been a 3D freelancer, a 2D Storyboard Artist, and now manage a CGI Creative Company I founded in 2017—Masonry Studios. Having experienced the ups and downs of the animation industry as…
Ronald FongRonald FongJuly 22, 2024
Sticking posts on a blueprint
A Beginner’s Guide to CGI Animation Terminology and WorkflowBusinessProducing

A Beginner’s Guide to CGI Animation Terminology and Workflow

New to CGI animation? This guide breaks down the essential terminology and workflow steps, making it easier for marketing professionals to get started with CGI video production.
Ronald FongRonald FongJuly 15, 2024
Cinematic Gates with Chains in the foreground to represent the unhealthy gatekeeping in the Creative industry. The light beyond the doors represent a brighter future with mutually beneficial creative partnerships
End Gatekeeping, Build Creative PartnershipsBusiness

End Gatekeeping, Build Creative Partnerships

In this blog entry, I attempt to break down and make sense of the issues surrounding creative professionals and clients who hinder growth through gatekeeping. I emphasize the importance of marketing expertise, fostering healthy relationships,…
Ronald FongRonald FongJuly 8, 2024
Hegen ARC Bottle
Realistic Expectations of CGI in AdvertisingBusiness

Realistic Expectations of CGI in Advertising

Get a realistic view of CGI in advertising: when to use it, its challenges, and learn to align expectations between CGI experts and clients.
Ronald FongRonald FongJuly 1, 2024
Consistent Sticky Notes
Brand Consistency with CGIBusiness

Brand Consistency with CGI

Achieve brand consistency with CGI. Explore how advanced tools like NVIDIA's Omniverse maintain uniformity and enhance brand identity.
Ronald FongRonald FongJune 24, 2024
Networking Event
Networking Tips for Creatives in SingaporeBusiness

Networking Tips for Creatives in Singapore

Networking doesn't have to be a daunting task, even for the most reserved creatives in Singapore. Find out how to navigate the networking world with authenticity and ease.
Ronald FongRonald FongJune 17, 2024
CGI Video Creation Process for Marketing ProfessionalsBusiness

CGI Video Creation Process for Marketing Professionals

Creating a CGI video involves five key steps, from developing a creative brief to delivering the final product and collecting feedback.
Ronald FongRonald FongJune 10, 2024
Creating A Brief For CGI Video
Creating a Brief for CGI Video: A Guide for Marketing ProfessionalsBusiness

Creating a Brief for CGI Video: A Guide for Marketing Professionals

Understand the importance of a solid creative brief for CGI video production. Set yourself up for success with expert guidance and tips.
Ronald FongRonald FongJune 3, 2024
Mentor and mentee along Singapore's riverside with easels and art set up, with long sunset shadows with MBS in the background to represent creative mentorship in Singapore
How to Find Creative Mentorship in SGCareer

How to Find Creative Mentorship in SG

Find out why creative mentorship is crucial for young creatives and how it can fast-track your career growth.
Ronald FongRonald FongMay 27, 2024
Diploma Vs Degree
Animation Diploma vs. DegreeCareer

Animation Diploma vs. Degree

"Do I really need a degree?" An attempt at this age-old question, about career aspirations for animators and designers.
Ronald FongRonald FongMay 20, 2024
Poly Vs Uni - Difficult Choice
The Poly vs. Uni DebateCareer

The Poly vs. Uni Debate

The poly vs uni debate in Singapore's CGI industry. Understand how the choice between poly and uni education impacts employability.
Ronald FongRonald FongMay 8, 2024
Color management for CGI/VFXProduction

Color management for CGI/VFX

All you need to know for color management for CGI/VFX productions.
Nicholas ChiaNicholas ChiaApril 16, 2024
A CGI render of a loose knit created using Houdini and Redshift
How to use PBR MaterialsProduction

How to use PBR Materials

Level up your 3D graphics skills with PBR materials. Learn how to create realistic surfaces and enhance the accuracy of your 3D scenes.
Ronald FongRonald FongMarch 18, 2024
Ronald Fong Glitter And Gold Houdini Particles Redshift Render 2 2048x1152
Difference between Textures, Shaders and MaterialsProduction

Difference between Textures, Shaders and Materials

We interchangeably use terms like "Textures", "Shaders", and "Materials" when we begin our CGI journey. While it might seem okay at first, mixing them up causes confusion and makes it harder for us to really…
Ronald FongRonald FongMarch 12, 2024
Ronald Fong Ace Your Job Interview For Creative Studios
Acing Your Creative Job InterviewProduction

Acing Your Creative Job Interview

Hey there, recent grads from ADM, NYP, or LASALLE! Whether you're from any of these schools or just starting your journey in the creative field in Singapore, this article is for you. I'm here to…
Ronald FongRonald FongFebruary 21, 2024
Ronald Fong AI Video Generation Robot
AI Generated Videos: Fear or Embrace?Production

AI Generated Videos: Fear or Embrace?

SORA, OpenAI's text-to-video generator, has recently unveiled demo videos with noticeably fewer temporal or morphing artifacts compared to previous tools for AI Generated Videos. The influence goes beyond SORA; AI-generated videos now exhibit remarkable realism,…
Ronald FongRonald FongFebruary 19, 2024
Pricing Creative ServicesBusiness

Pricing Creative Services

Since it's a fair value exchange, if you manage to scare the client, then it could only be one of two things.
Ronald FongRonald FongJanuary 24, 2024
The After-Action Review in Creative CGI ProjectsProducing

The After-Action Review in Creative CGI Projects

It is that time of the year again when everyone participates in a review or two. The most notable is the HR review or employee appraisal since it concludes the individual’s performance for the year.…
Zulkifli Md ZaidZulkifli Md ZaidJanuary 1, 2024
The secret formula to designing dynamic commercials.Creative

The secret formula to designing dynamic commercials.

"When do we move what?" and "How should we move it?". Is there even a formula for this question? Probably.
Nicholas ChiaNicholas ChiaAugust 3, 2023
Why Set Goals and Objectives in 3D Animation Projects?Producing

Why Set Goals and Objectives in 3D Animation Projects?

Creating a 3D animation project is a challenging task that requires a clear understanding of the goals and objectives. It involves a complex process of designing, modeling, animating, and rendering the project. Without clear goals…
Zulkifli Md ZaidZulkifli Md ZaidJuly 20, 2023
Masonry Studios Assembling The Dream Team
Assembling the Dream TeamProduction

Assembling the Dream Team

Prior to a successful CGI creative film project, we need to be assembling the dream team. There needs to be one director, one art director and a few CGI generalists.
Ronald FongRonald FongJuly 19, 2023
Ronald Fong 3D Animation Production Planning (2)
Choosing Your 3D Animation SoftwareProduction

Choosing Your 3D Animation Software

Pick software that is generally forward-looking, non-exclusive has open-source data formats in their development roadmap, and has a fairly large user base for community support.
Ronald FongRonald FongJuly 18, 2023
Get stunning Cinematic CGI commercials delivered in 7 weeks.Creative

Get stunning Cinematic CGI commercials delivered in 7 weeks.

Not your cookie-cutter type of commercial. Here's how to get bespoke 30-second stunning cinematic CGI commercials delivered in 7 weeks.
Nicholas ChiaNicholas ChiaJuly 17, 2023
The Importance of the Creative Brief in 3D Animation ProjectsCreativeProducing

The Importance of the Creative Brief in 3D Animation Projects

In today's fast-paced world, where technology is advancing at an unprecedented rate, businesses and individuals are turning to 3D animation to bring their visions to life. From product demos to explainer videos, 3D animation is…
Zulkifli Md ZaidZulkifli Md ZaidJuly 4, 2023
Ronald Fong 3D Animation Production Planning (1)
Designing a 3D Animation Production WorkflowProduction

Designing a 3D Animation Production Workflow

I've seen a peculiar mindset among some folks—let's call it the "I'll work super fast and magically make it" mentality. But let me tell you, that's a recipe for disaster.
Ronald FongRonald FongJune 12, 2023
Rigging Female Character Face
Animation Rigging: From Manual to MagicalProduction

Animation Rigging: From Manual to Magical

Despite being good at it, the inscalability of the manual rigging didn't make sense to me.
Ronald FongRonald FongJune 10, 2023
Anticipate Problems in 3D Animation Projects: Two Approaches To TryProducing

Anticipate Problems in 3D Animation Projects: Two Approaches To Try

So you got the brief from the partner, shared the relevant costings and agreed on a schedule to produce the creative work for their intended use. From the prior meetings, you have established a deep…
Zulkifli Md ZaidZulkifli Md ZaidMay 24, 2023
Guide to the Singapore Animation IndustryBusinessCareer

Guide to the Singapore Animation Industry

This oversimplifies the economics of the industry, but it highlights the importance of students reaching out to professionals in their desired field to ensure that their interests align with industry demand.
Ronald FongRonald FongFebruary 21, 2023
Know your Value as a CreativeBusinessCareer

Know your Value as a Creative

It’s graduation year at art school. Classmates believe that focusing solely on their craft will lead to success, and the money will follow. “Real artists don’t talk Money. We talk Craft!”
Ronald FongRonald FongFebruary 20, 2023
Problems And How to Manage ThemProducing

Problems And How to Manage Them

Most of us will probably panic when we hear our partners go 'We have a problem..'. A quick search will reveal these associative words; complication, dilemma, dispute, headache, obstacle, and issue. We have heard scary…
Zulkifli Md ZaidZulkifli Md ZaidFebruary 9, 2023
How to charge for your work as an artist (or a new studio)Business

How to charge for your work as an artist (or a new studio)

Creatives and artists often struggle to figure out how much to charge for their work as it's a seemingly subjective task. But what if i told you that there is a concrete solution to pricing…
Nicholas ChiaNicholas ChiaJanuary 28, 2023
How to Avoid Breaking the Partnership ApproachProducing

How to Avoid Breaking the Partnership Approach

We shared our partnership approach and how to define the needs and wants of a project but how do we avoid breaking the partnership approach after putting in all the effort? It is a positive…
Zulkifli Md ZaidZulkifli Md ZaidDecember 14, 2022
Lighting CGI without HDRIs for VFXProduction

Lighting CGI without HDRIs for VFX

Lighting CGI without HDRIs for VFX is possible to a certain extent. But why do this? Well, sometimes, you might not have the luxury of taking 360 HDRIs of a physical scene/set. We can get…
Nicholas ChiaNicholas ChiaNovember 17, 2022
Why work in ACES?Production

Why work in ACES?

Why work in ACES? The short answer is, why not? And the idiot's answer is beautifully written in "An Idiot’s Guide to ACES" by toadstorm . Official quote: Unlike the single-camera coverage from days of…
Nicholas ChiaNicholas ChiaNovember 11, 2022
Needs and Wants in 3D Animation and VFXProducing

Needs and Wants in 3D Animation and VFX

The needs and wants in a 3D animation, VFX or motion design project are two important things that you need to understand for better project management. Every partner that works with us starts off as…
Zulkifli Md ZaidZulkifli Md ZaidNovember 8, 2022
ACES workflow for VFX production (ACEScg)Production

ACES workflow for VFX production (ACEScg)

In light of why we advocate for not doing VFX work on graded footage, here's how we convert camera footage for an ACES workflow for VFX production. We'll be covering the workflow over these few…
Nicholas ChiaNicholas ChiaNovember 3, 2022
Our Partnership Approach in 3D Animation And VFXProducing

Our Partnership Approach in 3D Animation And VFX

Understand more about our partnership approach, why we feel it is important and how it can help you too!
Zulkifli Md ZaidZulkifli Md ZaidOctober 11, 2022
Why this blog?Business

Why this blog?

Years in the creative industry have taught me a lot, mostly from doing things the hard way. I’ve underpriced my services, taken on projects that burned me out, and struggled to balance creative passion with…
Ronald FongRonald FongSeptember 10, 2022
Don’t do VFX work on graded footage.Production

Don’t do VFX work on graded footage.

Learn why it's always worth working on the RAW Log footage instead of the graded footage in a professional VFX environment.
Nicholas ChiaNicholas ChiaAugust 8, 2022
Starting a studio: Defining a vision with three pillarsBusiness

Starting a studio: Defining a vision with three pillars

In the spirit of our mini series on starting a studio, let's talk about how to get around defining a vision. Studio visions generally are made up of one or more 'pillars'. Ours happens to…
Nicholas ChiaNicholas ChiaJuly 21, 2022
Starting a studio: Making tough studio decisions easyBusiness

Starting a studio: Making tough studio decisions easy

When starting and running your own studio, tough studio decisions are well, tough. lol. But they can be easier! Having a vision for the studio is like having someone you trust tell you what to…
Nicholas ChiaNicholas ChiaJuly 20, 2022
Starting a studio: Studio vision before actionBusiness

Starting a studio: Studio vision before action

There are a multitude of things to do before embarking on something like starting your own studio.The most important of all IMO is to find your studio vision, before any action. Say no to existential…
Nicholas ChiaNicholas ChiaJuly 19, 2022
Starting a studio: That time we gave birth to a studio.Business

Starting a studio: That time we gave birth to a studio.

Welcome to the first inappropriately appropriate post. Here we briefly share our journey of starting a studio — Masonry Studios! This post in particular is for any like-minded individuals who are looking to start their…
Nicholas ChiaNicholas ChiaJuly 9, 2022